Client : M-seal
Project : Communication Design
Brief :
M-seal is a mufti purpose sealant with 4 main applications sealing , joining, fixing and building . Its versatility and ease of application makes it commonly used across multiple industry segments, as well as household (DIY) who can use it to mend broken articles , fill gapes , cracks and plug leaks, in pipes and joints. M-seal is great asset to the plumbing industry and is used by plumbers , plumbing contractors , auto mechanics and households (DIY) for repair and new construction segments. M-seal is an epoxy , resin –based, multipurpose sealant with a unique combination of epoxy putty and adhesive.
The campaign is done for the product M-seal. And also has done the project report for the same. The thought for the campaign is that whatever the problem maybe you can fix it with the help of M-seal. For Example: Filling the gaps, cracks, holes, fixing leakages, etc.
The concept of the campaign is based on the qualities of the M-seal, i.e. sticking the broken, Filling the gap, Building it strong, Fixing the leakages, etc. Such words that show qualities of sticking, fixing, building, are connected with relations between people.
For example:
Filling the gap, here reducing the generation gap between a grandfather and his grandson is shown visually.
Seal the relation: The relation between a husband and wife is shown and the thought behind is sealing their relationship.
Just like the above mentioned twelve such headline and twelve visuals has been showed in the campaign.
